How do I reach LGBTQ+ people with my advertising?

Radio is one of the most trusted and effective ways to reach LGBTQ+ audiences in the UK. Gaydio is the UK's only LGBTQ+ radio station and one of the largest LGBTQ+ media brands, giving you direct access to a highly engaged community through radio, digital, social, podcast and live events.

How do I market to gay and LGBTQ+ consumers in the UK?

Effective LGBTQ+ marketing combines authentic representation with channels the community already trusts. Gaydio offers multi-platform campaigns across radio, digital, social and events, delivered through presenters and content our audience has chosen to engage with.

Why should brands advertise with LGBTQ+ media?

LGBTQ+ consumers are a high-value demographic with above-average disposable income and strong brand loyalty. Research shows they are significantly more likely to support brands that authentically back their community, and more likely to switch away from those that don't.

What advertising options does Gaydio offer?

Gaydio offers radio airtime, show and segment sponsorship, digital and social campaigns, video and podcast content, competitions and promotions, and event sponsorship across our live events programme including the Gaydio Awards and UK networking events.

How many people does Gaydio reach?

Gaydio reaches over 535,000 listeners every week across FM, DAB, online and app, with over 500,000 monthly visits to gaydio.co.uk and more than 3 million monthly social impressions across 12 UK cities.

Can I target specific cities or regions with Gaydio advertising?

Yes. Gaydio broadcasts across 12 UK cities with six regional ad splits, so you can run campaigns nationally or focus on specific locations such as Manchester, London or Birmingham.

Do I need a large budget to advertise with Gaydio?

No. Gaydio works with organisations of all sizes, from local businesses to global brands, tailoring campaigns to your objectives and budget. Get in touch to start the conversation.

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Advertise With the UK's Biggest LGBTQ+ Media Brand

Reach an audience that most media can’t

Gaydio is the UK’s biggest radio station for LGBTQ+ audiences — a highly engaged, brand-loyal demographic that’s difficult to reach through mainstream media alone.

We help brands of all sizes connect with this audience through radio, digital, social, podcast and live event campaigns that drive real results.

500k+

listeners every week

UK cities on DAB

regional ad splits

3m+

monthly social reach

A valuable audience that’s hard to find elsewhere

LGBTQ+ consumers are a high-value demographic with above-average disposable income, strong brand loyalty and a proven willingness to support businesses that show up authentically for their community.

Traditional media strategies often underserve this audience. Gaydio gives you a direct, trusted route to reach them — through content they already choose to listen to, watch and engage with every day.

We work with organisations of all sizes, from local businesses and growing brands to national companies and global organisations, creating campaigns that go well beyond a traditional ad spot.

Ways to work with Gaydio

Radio Advertising

Reach LGBTQ+ audiences through national and regional campaigns across the Gaydio network, with six regional splits for precise targeting.

Sponsorship

Align your brand with shows, features and special programming moments for ongoing visibility with our audience.

Competitions & Promotions

Drive engagement and data capture through presenter-led competitions and audience promotions.

Digital & Social Campaigns

Extend your reach through Gaydio’s website, social media channels, newsletters and app.

Video & Podcast Content

Create visual podcasts, branded interviews and shareable content that lives beyond the airwaves.

Events & Experiential

Partner with Gaydio on live activations including the Gaydio Pride Awards, networking events and community activity.

Why brands choose Gaydio

An audience you can’t easily reach elsewhere — LGBTQ+ listeners are underserved by mainstream media, making Gaydio a unique route to market.
High engagement and brand loyalty — our audience actively supports brands who authentically support their community.
Trusted presenters and content — campaigns are delivered through voices our audience already knows and trusts.
Multi-platform creative — campaigns combine radio, digital, social, podcast and events for maximum impact.
Flexible for any budget — we work with global brands and local businesses alike, tailoring campaigns to your objectives and spend.
National reach with regional precision — six regional splits mean you can target specific cities or go UK-wide.

Campaign Spotlight

British Airways — Gaydio in Europe

A multi-platform campaign combining visual podcast interviews, social media promotion, on-air trails and a live event partnership — helping the brand connect directly with Gaydio’s LGBTQ+ audience throughout the summer and beyond. The series won Best Branded Series - B2C award at the Campaign Audio Advertising Awards 2025

Brands we work with

Recent campaign partners include:

Download our Media Pack

Audience insights, campaign examples and ideas for how your brand can work with Gaydio.

Download the Media Pack

Start the conversation

Tell us about your organisation, your audience or your campaign idea and our commercial team will create a proposal tailored to your objectives and budget.

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